Case studies

As Head of Creative for one of London biggest agencies for fashion and retail, I continuously help brands to overhaul their E-commerce identity to ensure they stay relatable,

competitive and aesthetically pleasing in

todays ever growing markets.

Aspinal of London represents a new frontier in heritage luxury, having established a notable presence in the market in recent years.

Upon collaborating with the brand, I identified significant potential to enhance their online presence and offerings. One of the key innovations was the development of a bespoke lighting diagram tailored specifically to Aspinal of London, epitomizing luxury and modernity with a balance of bright illumination and soft fill.

Continuing to invest strategically in the brand, I've curated a dynamic visual narrative across the product listing pages (PLPs). This includes showcasing a diverse range of models and on-trend wardrobes, effectively weaving a compelling lifestyle element into their

e-commerce imagery.

This approach not only elevates the brand's aesthetic appeal but also resonates with our audience, fostering a deeper connection and engagement with the Aspinal of London experience.

Snuz has curated a stunning range of products tailored for new families, specializing in premium high street baby bedding and beds. While firmly established in the U.K., the brand set its sights on a launch in the U.S., spotlighting its best-selling product, the Snuz Pod.

To ensure a compelling debut in the U.S. market, I conducted extensive research into American consumer preferences, engaging directly with mothers from diverse demographics. This invaluable insight informed the development of a campaign that authentically resonates with our new audience.

The success of this targeted campaign underscored our potential, prompting Snuz to entrust me with a comprehensive overhaul of all brand content across their digital platforms and stores. This initiative reflects my commitment to continually refining and optimizing the brand experience to captivate and inspire our growing global community of parents and caregivers.

Kurt Geiger stands as a global luxury brand that celebrates diversity and creativity at its core. Recognizing the expanding markets in Latin America and the US, I advocated for a transformative shift in Kurt Geiger's Ecommerce strategy, aligning it more closely with their brand campaigns.

In this endeavor, every detail mattered. From refining styling choices to perfecting lighting, model selection, and hair and makeup, my aim was clear: to authentically convey the brand's ethos and market positioning through the digital presence.

Following the strategic elevation in Q1, Kurt Geiger experienced a notable 6% reduction in online returns—an encouraging validation of our refined approach. This success underscores the power of cohesive storytelling and immersive experiences in driving customer engagement and loyalty.

Abbott Lyon has emerged as a prominent name in the U.K. within the realm of premium high street jewellery. With a remarkable ascent in profit margins over the past four years, the brand recently appointed a new Brand Director poised to propel them into the global spotlight of luxury jewellery.

In order to chart the course forward, it was imperative to understand the brand's aspirations. Their admiration for iconic brands such as Van Cleef, Tiffany, and Pandora provided pivotal insights. Leveraging these brands in my research and development, I crafted a strategic vision that both honoured Abbott Lyon's core guidelines and drew inspiration from industry leaders.

This approach cultivated a distinctive DNA for Abbott Lyon, skillfully blending commercial viability with aspirational allure. This comprehensive strategy encompassed everything from model imagery to video and product photography, setting the stage for the brand's next evolution on the global stage.